- Betting firm SportPesa have made good their threat to cancel all local sports sponsorship following the implementation of the 35 percent taxation by the government.
While making the announcement on Tuesday in Nairobi, SportPesa CEO Ronald Karauri said they had to relinquish the sponsorship so as to stay afloat and continue operating in Kenya.
Karauri said that the pullout is immediately effective and that they have written to all sports teams and federation that they support, noting that they will save Sh600m annually from that.
The development will immediately affect football giants Gor Mahia and AFC Leopards who are set to represent the country at the CAF Champions League and Confederations Cup respectively.
The clubs had threatened that they will pull out of the competition due to financial constraints.
Other sports to be affected by the sponsorship withdrawal are Kenya Rugby Union with the Kenya Sevens the biggest losers as well as the Kenya Simbas.